Change from one to one tutoring to a group program model to free up your time and increase revenue in your tutoring business without doing this yourself piecing together your marketing from blogs, courses etc.

Sound familiar?

Do you have a good service , tons of experience in education and know you can help people out but you’re unsure how to get clients on your own without using external unreliable sources like staffing agencies and word mouth ?

 

I’ve been there,  my name is Mario Ronci owner and founder of ManuFracture, being a freelance digital marketer for a long time I’ve experienced staffing agencies taking a fat percentage of my earnings  and hoping on my friends and network to get me clients, the problem with that is, that these are not things you can forecast revenue on , it’s completely out of your control.  

You’re an experienced education business owner and  you’ve had to learn through the school of hard knocks how to do these things but still not to the best of your ability , and you’ve hit a limit on what you can do , a facebook ad isn’t getting you clients, all the tools you were once using suddenly decreased in effectiveness. This is the reality for most educators who try to learn marketing to use in their business

However, there’s a better and easier way to do it, where you don’t need to spend hours learning marketing , piecing together bits of info from marketing blogs, videos , and then trying to implement this yourself . Where you don’t need to test things that don’t work right from the get go and end up wasting your money. 

The goal of Manufracture is to be a marketing agency to help experienced self employed tutors and tutoring business owners like yourself position you as the ONLY and obvious choice to your ideal client so you’re able to transtion to a group program and make more money without needing to do all the admin work of managing tutors , dealing with parents and students cancelling last minute etc. 

let’s help you get there , click the button below to schedule a 45 min consultation

Reap the Rewards of Having a Marketing System in Place for your Group Program

Quicker, Predictable Sales Cycles

Grease the wheels to the sale , get the right kind ideal clients to find you quickly and be influenced to take action now to book a spot on your group program 

Be the "Go to" in your space

Become the authority in your space showing you how to create thought leadership content to gain the trust/respect of your ideal client and never be compared to any of your competition ever again.

Break Past your Hourly rate Barrier

When you run a group program the less you have to work and the more your in control. And you can hit your revenue goals with working with bringing on tutors to run the group program with more students without you needing to be there 

Podcast Appearances

check out my appearances on podcasts for tactics you can use immediately to get clients for your education business

How it works

1. Your Unique Selling Point and Mapping out your Group Class Pilot

Starting off we create a message that shows your ideal customer, a parent /student you want more of. Figure out why these clients should pick you over all other options why they should spend money on your group program. And then map out what the pilot could be to get market validation for it ( like a 4 week review group class , something that quickly gets validation and is easy for you do to do or for you tutors do to ) seeing how it connects with what your clients already want .

2. Creating Your Online Presence and Marketing System


Then, I’ll build out a complete sales funnel that’ll will bring the clients to you including :

An optin page : a one page site and the first point of contact and where people exchange their email for valuable information ( used to sell them later in email ) , a lead magnet : a book , pdf, cheatsheet etc they’ll exchange for their email

An email follow up sequence that you can use to sell them in their email and get them to go to your page to sign up for this group program, This will build up your email list with more interested buyers that fit your ideal client , creating a pool of people who already showed interest in what you do that you can sell to whenever you need to

A sales page: a long one page website that sells the person looking at the value you provide so they can sign up for your group program directly ( no need for a call ), they pay and book the group session right there and then

Building how you look and talk online , this goes for the visuals and how you write content making sure it's all consistent with what our hook or unique message is in order
to build trust with your ideal type of client, and make you the go-to in your space

3. Paid Ads so your clients find you

Then , after that's built out , create a facebook ad campagin to drive those ideal clients ( parents /students you want more of ) to find you and your site so they can book a group session and pay directly for it. This includes setting up the ad campaign and managing it daily to fix and issues that inevitably come up when doing paid ads to make sure you're not losing any money

4. Reaching Market Validation

Finally, Once we get people on board for the pilot and we know people want it , we adjust the marketing slightly and run ads again to the market that we know is validated program and you don't need to be involved anymore and you can bring on people to teach the workshop or group classes and programs for you, changing your business model entirely

Happy Clients I've helped before get clients to their business

Scheduled bookings that came from Rob Folkard’s one page site that was built out for him starting in March 2020,  continues to generate new leads/potential clients every week , till today it’s generate over a dozen in total with some of them turning into clients

Rob Folkard 11+ Test trainer /Tutor

“Thank You !

Thank you so much for the transformational difference you have made to my life and my Online 11+ Tutoring Service. 
I am no longer afraid of saying ‘No’ to clients that I do not want to work with and feel a great sense of relief when others decide to not progress with lessons who were not the best fit in the first place.

I have also now got the courage to get rid of all clients not paying a minimum rate.

You have acted as a true ‘catalyst’ “

Sarah Maillard French Tutor

“After the launch of my business, I realized that I was trying to touch a very(too!) large customer base, that I didn’t have any specific target, direction for my business, and that my online presence was messy at best. The renewal of my customers was a complicated issue. 

I didn’t know how to present myself or talk online. I was afraid to contact a person that wouldn’t have my interests at heart, and I am delighted to say it is not the case with Mario. He is full of energy, he is clear, patient and well structured in his work, and those are qualities I really appreciate in an associate. He took the time needed to explain our goals, and he put in place very clear steps to follow.

 After only a few weeks of working with him, I can tell that I am not regretting our work at all! He helped me defined my strengths and my weaknesses, he helped me work on finding a voice that is coherent with my personality and my teaching style. His work allows me to focus my energy where I know it is useful and needed. I am already observing strong results. Bringing on two new ideal clients on board so far “

Keegan Ash College Consultant - Filled his roster of students at end of July 2020

Daniel Didio , ESL Curriculum Creator - One page site is generating sales for his ESL curriculum that he's selling to teachers

Daniel’s Facebook group drove traffic to a one page site I built out for him , the week he launched in August 2020 he started to get sales going through the site for his ESL curriculum and continues to generate sales to this day 

Dr. La Vergne Thatch , high school math tutor - Has got 11 students all for high school math in total Nov. 2020 , all coming through the facebook page and site , charging $50-60 hr

Click the button below to schedule a 45 min strategy session with me